As the FIFA World Cup 2026 kicks off across the United States, Canada, and Mexico, new WTTC...
Category - WTTC
Malta’s Tourism Ambition Comes Full Circle as WTTC Global Summit Brings World Leaders to Valletta
Malta’s long-term tourism strategy reaches a major milestone as the World Travel & Tourism...
WTTC Warns Border Delays from Europe’s New Entry/Exit System Could Put $45.4 Billion in Visitor Spending at Risk
A new WTTC study warns that prolonged border queues linked to Europe’s Entry/Exit System (EES)...
WTTC Welcomes Meliá Hotels International as Global Member
The World Travel & Tourism Council (WTTC) has welcomed Meliá Hotels International as a Global...
The World Cup Arrives in America, Is Everyone Truly Welcome?
As the FIFA World Cup begins, concerns are growing that U.S. visa and travel restrictions are...
Pope Leo XIV Visit Expected to Deliver €150 Million Boost to Spain’s Economy
Pope Leo XIV’s upcoming visit to Spain is expected to generate between €90 million and €125...
WTTC Executive Committee Endorses Bold Global Agenda, Marking a Potential Shift in Tourism Governance
The World Travel & Tourism Council (WTTC) has approved eight strategic priorities through its...
WTTC: FIFA World Cup 2026 to Drive Tourism Growth Across North America Despite Travel Policy Concerns
As FIFA World Cup 2026 teams begin arriving in North America, the World Travel & Tourism...
WTTC: China Could Become the World’s Top Travel Economy
China’s travel and tourism sector is surging ahead, with international arrivals exceeding 68...
Tourism as Strategy: How China Uses Inbound and Outbound Travel to Build Soft Power and Economic Influence
China is leveraging inbound and outbound tourism as a powerful tool for economic growth, investment...
Uganda Is Not Congo: Tourism Leaders Push Back as KLM Suspends Flights and Ebola Fears Threaten East African Tourism
Uganda's tourism industry is urging the international community to distinguish between Uganda and...
Pride Is More Than a Parade: Why Democracy and Tourism Are Now Linked
As Pride celebrations sweep across Europe, they have become more than cultural events. From...
Central and South America’s Travel & Tourism Sector Set to Outpace Global Growth in 2026, WTTC Forecasts
Central and South America’s Travel & Tourism sector is projected to outperform global growth in...
WTTC: Mexico Leads North America in Visitor Spending and Tourism Growth
Mexico emerged as North America’s fastest-growing tourism economy in 2025, outperforming the United...
WTTC Urged the Tourism Industry to Stay Alert to Child Exploitation Risks During FIFA World Cup 2026
The World Travel & Tourism Council is warning the travel industry about increased risks of...
WTTC Applauds U.S. Visa Bond Waiver for FIFA World Cup Fans as Gloria Guevara Pushes Travel Diplomacy
WTTC CEO Gloria Guevara welcomed the U.S. decision to waive visa bond requirements for eligible...
Dr. Taleb Rifai: The Statesman Who Humanized Global Tourism Celebrated at the WTTC Leadership Cruise
Dr. Taleb Rifai transformed global tourism into a movement centered on humanity, peace, and...
Global Travel & Tourism Growth to Outpace Wider Economy by 1.5 Times Over the Next Decade
Global Travel & Tourism is projected to contribute $12 trillion to the world economy in 2026...
Global Tourism Leaders Sail Through Suez Canal to Signal a New Era of Travel Recovery
Global tourism leaders gathered aboard the Crystal Serenity during a historic WTTC Leadership...
On the Nile, the US Quietly Re-Entered the Global Tourism Arena Through WTTC
The WTTC Leadership Cruise in Egypt became far more than a tourism summit. By hosting U.S. Special...
Egypt Tourism Gains Global Spotlight with WTTC Leadership Event
President Abdel Fattah El-Sisi met World Travel & Tourism Council leaders in Cairo as Egypt...
Switzerland Seeks a Bigger Role in Shaping Global Tourism
Switzerland Tourism has joined the World Travel & Tourism Council as a Destination Partner...
A New Chapter for WTTC as It Unveils Its Global Team in Madrid
The World Travel & Tourism Council unveils a new global leadership team from Madrid...
WTTC, UN-Tourism and Uganda Signal Shift in Global Tourism Leadership
Uganda has joined the World Travel and Tourism Council as a Destination Partner, signaling a...
UAE Exit From OPEC Signals New Era for Aviation and Tourism
The United Arab Emirates’ exit from OPEC marks a pivotal shift from oil dependence to a future...
WTTC Economic Impact Research Shows Middle East Tourism Growth Outpacing Global Trends
The World Travel & Tourism Council reports that Middle East tourism surged in 2025, led by...
WTTC CEO Gloria Guevara Meets at the White House as U.S. Tourism Faces Growing Pressure
Gloria Guevara, CEO of the World Travel & Tourism Council, is emerging as the travel industry’s...
WTTC Convenes Travel & Tourism Leaders in First Global Event in Egypt to Accelerate Sector’s Recovery
WTTC invited private-sector leaders and senior government ministers to unite aboard Crystal...
Industry Voices Respond to WTTC Cruise Impact Report
WTTC has reignited the tourism conversation on cruise industry impact with its recent report...
Iran Beyond the Headlines: People, Culture, Resilience
A powerful reflection by eTN Reader Azam Bahrami, PHD on the people of Iran beyond headlines of...
Trump: ‘No One Has Done More for U.S. Tourism Than Me’
Donald Trump argues he is the greatest tourism leader in U.S. history, citing strong domestic...
WTTC Highlights Tourism Impact of Strait of Hormuz Reopening
The reopening of the Strait of Hormuz restores a critical global travel corridor, boosting...
How President Donald Trump Is Driving Tourists Away from America
International tourism to the United States is falling despite a global travel boom. Analysts point...
U.S. Travel & Tourism at a Crossroads, WTTC Warns Despite Record Global Growth
The United States remains the world’s largest travel market, but new data from the World Travel...
WTTC and Chase: 2025 Was Tourism’s Best Year Ever, Outpacing the Global Economy — But What About 2026?
Travel & Tourism reached record-breaking heights in 2025, contributing $11.6 trillion to the...
The Getaway That Asks You to Stay Still: The Global Rise of Yoga Travel
From Bali’s jungle retreats to Germany’s spa town festivals, yoga vacations are redefining travel...
The Global Force of Tourism: The World’s Most Powerful Force for Peace and Equality
The political world is on the brink of World War III - and this is when tourism needs to fight back...
Acapulco’s Comeback: A Global Ports Deal Anchored in Cruise Power, Security, and Economic Impact
Acapulco’s new 24-year cruise port concession with Global Ports Holding signals a major turning...
WTTC Report Highlights Cruise Tourism as a Powerful Force for Global Communities
The World Travel & Tourism Council’s latest report reveals cruise tourism’s powerful global...
WTTC Appoints Maribel Rodríguez as Executive VP of Destinations, Strengthening Global Tourism “Dream Team”
The World Travel & Tourism Council (WTTC) has appointed Maribel Rodríguez as Executive Vice...