KATA is also working on a similar initiative with Ethiopian Holidays, a division of Ethiopian Airlines to facilitate and enhance the promotion of tourism opportunities for Kenya’s travel agents in Ethiopia which will later be followed by FAM trips to Addis Ababa and other attractions within Ethiopia.
In poche parole
The travel and tourism industry has emerged as one of the largest and fastest growing economic sectors globally.
The growth in the Kenyan travel and tourism industry has, in the past, been driven by a combination of rising income levels and changing lifestyles, development of diverse tourism offerings, and policy and regulatory support by the government authorities.
With more than 177 million inhabitants and GDP growth estimated at 5.9 percent, the EAC offers enormous potential for future growth in outbound travel. Whether it is for a business event or just for leisure, East Africans are increasingly travelling regionally for holiday/ leisure, business and MICE tourism.
Over the past year, this growth has severely been stunted by the Covid-19 pandemic
across all segments of tourism. The sluggish economy has had an adverse impact on the Kenyan outbound tourism market despite Kenya being one of the fastest-growing outbound travel markets in East Africa.
KATA will continue focusing concerted efforts in the promotion of regional travel as a means to aid the recovery of the travel industry in the post pandemic period and in the spirit of AfCFTA.
I Rete mondiale del turismo (WTN) is applauding Kenya and Tanzania on their cooperation. Cooperation is more important than competition, says Juergen Steinmetz, chairman of the Rete mondiale del turismo (WTN).